According to a report by The Hollywood Reporter, “The Marvels” experienced a disastrous opening weekend due to several factors, including the excessive amount of MCU projects that Kevin Feige and everyone else were working on. Additionally, the film was negatively impacted by the writers and actors’ strike, which caused significant delays and disruptions during the production process. The film’s troubled development and production reportedly caused negative buzz, and actors like Brie Larson were unable to promote the film due to their busy schedules.
Furthermore, the report suggests that the failure was partly due to former CEO Bob Chek’s mandates, which put tremendous pressure on Marvel Studios to deliver the projects ahead of time, even if it meant sacrificing their quality. However, with new CEO Bob Iger taking over, plans were made to re-evaluate everything, including possibly scrapping films such as Wonderman. This indicates that Marvel Studios is committed to delivering high-quality content and is willing to make tough decisions to ensure that their projects meet their standards.
Despite “The Marvels” opening to a $47 million box office, which is not a bad figure for any film, the film’s performance pales in comparison to the high highs that Marvel has achieved in the last decade. This suggests that the studio has set the bar extremely high for itself, and anything that does not meet their lofty standards is likely to be considered a disappointment. However, with the studio’s commitment to delivering quality content, fans can rest assured that they will continue to produce exceptional films in the future.
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