The Kraven the Hunter teaser not only presents the opponent Kraven the Hunter will encounter, but also the first glimpse at Aaron Taylor-Johnson’s titular nemesis. Though he is just faintly visible in the teaser, the antagonist in question is a reimagining of the iconic Spider-Man villain The Rhino. This selective villain presentation may seem counterintuitive, but it really prevents a serious issue with another superhero movie from happening again. Despite being eagerly awaited, The Amazing Spider-Man 2 ultimately disappointed many. This dissatisfaction was partially caused by how heavily The Rhino—the movie’s own version—was promoted, while receiving very little actual screen time. As a result, the Kraven video might be considered as resolving this problem and avoiding a similar emotion.
There are many problems with The Amazing Spider-Man 2, but the most stem from the film’s hurried, crammed pacing and tonal whiplash. Many viewers believed that the film wasn’t a natural continuation of its relatively sombre predecessor, particularly given how silly and cartoonish the frequently undeveloped antagonists were. Aleksei Sytsevich, also known as The Rhino, was one instance of the latter and was portrayed by renowned actor Paul Giamatti. Sytsevich’s bestial alter ego, a common thief who acquires a sophisticated, animalistic suit of rhino armour, was a key component of the film’s marketing. This was evident in the movie’s previews and marketing, which portrayed Rhino as being just as significant in The Amazing Spider-Man 2 as Electro was. Sadly, that wasn’t the case, which resulted in one of the worst instances of misleading advertising in a superhero movie. Only at the very end of the film, when Sytsevich goes on a rampage that forces a devastated Peter Parker to don the Spider-Man costume once more, does he receive his Rhino armour.
The film concludes with a really cool-looking shot of Spidey swinging towards his opponent as they prepare to fight. The promised battle sequence from The Rhino was utterly unmet, thus it was the only action that viewers saw. Even worse, fans were hyped up to witness a battle that was never shown on the big screen by the moment the movie closes on, which was repeated in several trailers and advertisements. As a result, what first appeared to be a brief segment of an interesting scenario turned out to be it.
The Amazing Spider-Man 2’s last Rhino appearance might have been more effective if it hadn’t been built up in the film’s advertising. Since the movie’s Green Goblin was kept so secret, posters and promos ought to have avoided revealing Spider-Man battling anyone other than Electro. It goes without saying that this was a very contentious issue for a film that was seen to have underwhelmed at the box office, which prompted a fresh relaunch of Spider-Man based in the Marvel Cinematic Universe. In its adaptation of The Rhino, Kraven the Hunter adopts a different strategy—and not simply because the “suit” is biological rather than an armoured outfit. Aleksei Sytsevich, played by Alessandro Nivola, is only actually seen at the very end of the video, when he refers to himself as “The Rhino” as his arm changes into the animal’s thick skin. This is just briefly shown, and it provides a very little peek of the villain’s ultimate appearance. It’s wonderful how this is the complete opposite of The Amazing Spider-Man 2.
It’s obvious that moviegoers will need to watch the entire production in order to gain a complete understanding of the character, who is already receiving attention owing to the way he is positioned. This keeps things a secret rather than revealing them and making them look like a central theme of the film. Ironically, the major threat at the movie’s finale will be this Rhino. By doing this, a fight that wasn’t shown in one of Spider-Man’s other films may be presented. By simply promoting the villain as much as is required, it at least succeeds in avoiding the same kind of deceptive advertising.
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