Disney CEO Bob Iger believes that the regular output of Marvel Cinematic Universe episodes on Disney+ is tiring viewers out, arguing that it has “diluted focus” from consumers along the road. Iger addressed Disney’s increasing production for its streaming service, admitting that the expanding quantity of episodes has interfered with fan expectations, when speaking to CNBC at the Sun Valley Conference.While Disney expanded its material to better suit its streaming services, Iger stated that the studio “ended up taxing our people way beyond — in terms of their time and focus — way beyond where they had been.”Having said that, Iger used Marvel as a textbook example. “Marvel’s a great example of that,” Iger remarked.”They had no significant experience in the television industry.”Not only did they boost their film production, but they also produced a lot of television programmes, which, to be honest, diluted focus and attention. That, I believe, is more of a cause than anything else.”
Iger’s most recent statements regarding Marvel’s Disney+ programmes are consistent with what he’s previously said about overall content production for his studio’s streaming service. Iger announced in March that he intended to minimise the quantity of material produced by Disney+ in order to enhance its overall quality for viewers while also cutting what appeared to be extravagant expenditures. Furthermore, he has stated that Disney+ became excessively focused on subscriber development after its introduction, resulting in significant financial losses that forced Iger’s predecessor Bob Chapek to change budgets to hide the financial difficulties. Chapek has now been sued for suspected “cost-shifting” behaviour.
Disney has had a mixed year in terms of box office success and the response of its Disney+ programming. The failure of Ant-Man and the Wasp: Quantumania at the box office has been one of the studio’s biggest disappointments in 2023. Quantumania, the MCU’s Phase Five opener, failed to surpass $500 million in international ticket sales on a $200 million budget, becoming the first non-pandemic Marvel film to lose money. Meanwhile, Phase Five’s debut episode, Secret Invasion, has received decent but unexceptional reviews, with the Samuel L. Jackson-led miniseries receiving a 61% average critical rating on Rotten Tomatoes, the lowest for a Disney+ MCU show by a wide margin. The series also has a 74% audience score on Disney’s streaming service, which is the second-lowest among MCU shows.
Marvel’s production on Disney+ has increased in recent years, notably during Phase Four. During Phase Four, eight MCU programmes launched between January 2021 and October of last year, including WandaVision, Loki, The Falcon and the Winter Soldier, What If…?, Hawkeye, Moon Knight, Ms. Marvel, and She-Hulk: Attorney at Law. While What If…? and Loki had over 90% average audience reviews on Rotten Tomatoes, She-Hulk: Attorney at Law was universally derided, getting only a 32% score, probably the lowest for an MCU series. Phase Five promises a lot more new content in the near future, with Echo, Ironheart, Agatha: Coven of Chaos, and Daredevil: Born Again all planned to arrive between now and next year. Iger recently agreed to a two-year extension as Disney CEO, giving him additional time to oversee the studio’s massive overhaul. Iger launched a three-segment reorganisation plan in February, separating the company’s assets into three segments and laying off many people.
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