The Marvels, the sequel to Captain Marvel, faced a disappointing opening weekend, with the lowest box office earnings in the history of the Marvel Cinematic Universe. While there could be multiple reasons behind the film’s reception, Bob Iger, the CEO of The Walt Disney Company, attributed it to a lack of executive supervision on set due to COVID-19 restrictions. He further added that the volume of content created by Marvel Studios in the past couple of years has made it difficult to maintain quality.
The Marvels sent its three main heroes on a dangerous adventure, which included visiting a planet where singing was the only form of communication. Carol Danvers (Brie Larson), Monica Rambeau (Teyonah Parris), and Kamala Khan (Iman Vellani) tried to figure out why they switched places whenever two of them tried to use their powers at the same time. The mystery was accompanied by the threat of Dar-Benn (Zawe Ashton), an aggressive villain from Captain Marvel’s past who had a plan to steal resources from many different planets. Despite the disappointing box office results, the franchise will attempt to move forward in a new direction, and their strategy for bouncing back begins next year.
Marvel Studios is slowing down and adapting to what viewers around the world want to see in the present. As a result, they will only release Deadpool 3 in theaters next year, marking the first time since 2010 that Marvel Studios will only launch one title on the big screen. The only time a year has gone by without any new MCU films was 2020, and that happened due to the pandemic. This shift in strategy indicates that Marvel is taking a more cautious approach to their content creation, aiming to maintain the quality of their movies and television series, and catering to the changing demands of their audience. []
In conclusion, while there may be multiple reasons behind the disappointing box office results of The Marvels, Bob Iger highlighted the lack of executive supervision on set due to COVID-19 restrictions as one of the factors. However, the franchise is attempting to move forward in a new direction, and Marvel is adapting to the changing demands of their audience by slowing down their content creation and focusing on maintaining quality. We will have to wait and see how these changes play out in the future of the Marvel Cinematic Universe.
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