Despite the continuing actor and writer strikes, Disney has begun hiring for newly formed AI-focused roles at the studio. Some are part of the Imagineering team at Disneyland and Walt Disney World, with one job posting looking for someone with the “ambition to push the limits of what AI tools can create and understand the difference between the voice of data and the voice of a designer, writer, or artist.” The position offers a basic pay of up to $180,000 per year, with the option of incentives. These job listings came shortly after Netflix was discovered to be seeking for an AI Product Manager with a salary of up to $900,000 per year. The employment of artificial intelligence has become a heated topic in Hollywood, particularly in terms of how it affects the lives of performers and writers. Both the Writers Guild of America (WGA) and the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) unions are currently on strike after failing to reach new agreements with the Alliance of Motion Picture and Television Producers (AMPTP). Both unions are striking for fair remuneration and residuals, as well as restrictions governing the use of artificial intelligence, among other concerns confronting their respective unions. The WGA strike began on May 2 and was joined by SAG-AFTRA on July 14.
Disney CEO Bob Iger, who just extended his contract with the company for another two years, has spoken out against the actors’ and writers’ strikes, calling them “very disturbing” and feeling that it “is the worst time in the world to add to that disruption.” He believes the sector is still grappling with COVID-19 recovery and that the unions’ salary expectations are unrealistic. SAG-AFTRA President Fran Drescher called Iger’s striking statements “terribly repugnant and out of touch,” as well as “positively tone deaf.” With discussions between the AMPTP and the unions now stalled, studios are beginning to consider the potential of delaying parts of their film slates. Because performers are unable to promote their future films due to the union’s request, studios will have a more difficult time selling their films. Warner Bros. recently contemplated postponing the DC Universe film Blue Beetle before deciding against it, while Disney is presently debating whether to release The Marvels in November or postpone it until 2024. Other Warner Bros. projects that have been rumoured to be delayed include Aquaman and the Lost Kingdom and Dune: Part Two.
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