Will audiences ever become weary of superheroes? Kevin Feige, the head of Marvel, doesn’t agree, claiming in a recent podcast interview that the 80 years of “groundbreaking” storytelling in Marvel comics can be adapted into “other genres.”
“The Movie Business Podcast,” hosted by author and professor Jason E. Squire of the USC School of Cinematic Arts, quoted Feige as saying, “I’ve been at Marvel Studios for over 22 years, and most of us here at Marvel Studios have been around for a decade or more together.” “People have been inquiring, ‘Well, how long is this going to last?’ probably since my second year at Marvel. When will the trend of comic book movies end?
I didn’t really get the question, Feige continued. Because it seemed to me like saying, “Well, how many more movies can be based on novels?” after “Gone With the Wind.” Do you believe people will stop watching movies that are based on books? You wouldn’t even think to ask that as most people are aware that a book may be anything. Any kind of tale may be found in a novel. Therefore, everything relies on the story you are translating. Readers who don’t read comic books are unaware that it works the same way with comics.
Feige said there are endless stories for the company to adapt in other genres, citing the extensive library of Marvel comics, which stretch back to 1939.
It is our tremendous honour to be able to use what we have and adapt some of the most fascinating, moving, and ground-breaking storylines from the past 80 years of Marvel comics, he added. “Adapting them into various genres and the kinds of movies we want to produce is another way to achieve it.”
Feige concluded, “I found that if we tell the story right, and we adapt them in a way that the audience still — knock on wood so far — is following us along 22-plus years later… we can [make] any types of movies that share two things: the Marvel Studios logo above the title and a seed of an idea from our publishing history.”
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