Ryan Reynolds has shared that a pivotal piece of advice from Kevin Feige, the head of Marvel Studios, has been a driving force behind his creative endeavors. During an early meeting, Feige imparted a seemingly simple yet profound directive: “Make every scene great.” This advice has since become a guiding principle for Reynolds, influencing his approach to filmmaking and storytelling. He has described how this directive has both motivated and challenged him, pushing him to strive for excellence in every aspect of his work.
The collaboration between Reynolds and Marvel Studios on “Deadpool & Wolverine” was a significant milestone in his career. Reynolds, who not only starred in the film but also played a key role in its writing and production, has spoken about the unexpectedly supportive nature of Marvel and Disney. He had anticipated a more rigid process, but instead, he found the studios to be “such great partners,” allowing for creative freedom and trusting in the vision of the filmmakers. The experience of making the film, including the moments of surprise and delight shared with the audience, was a highlight for Reynolds, who values the emotional impact of storytelling.
In the course of developing “Deadpool & Wolverine,” Reynolds faced a rare request from Bob Iger, the CEO of Disney, to remove a single line from the film. Despite his initial resistance, Reynolds acknowledged the validity of the request and the importance of being open to feedback. This incident underscores his ability to adapt and his respect for the collaborative process in filmmaking.
Beyond his work in film, Reynolds has also delved into the realm of advertising and branded content as the chief creative officer of MNTN and co-founder of Maximum Effort. He has discussed the complexities of creating content that resonates with audiences, navigating the “layer cake” of approvals required for advertising campaigns. His involvement in the FX docuseries “Welcome to Wrexham” further showcases his commitment to storytelling and the value he places on listening and learning from the stories of others. Reynolds’ approach to creativity is characterized by a willingness to embrace uncertainty and to learn from every experience, whether in film, advertising, or the world of professional soccer.
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