When Thor: Love and Thunder hit theaters in 2022, it received criticism from fans and moviegoers for a variety of perceived flaws. The backlash even led to one of the worst week-to-week box office drops in the history of the Marvel Cinematic Universe (MCU). However, new data has recently emerged revealing that the film was not the box office flop that some had initially suggested.
According to a report by Deadline, the worldwide box office total for Thor 4 was $760.9 million. While this is a $94 million drop from the $855 million that Thor: Ragnarok had grossed, it can be justified by Love and Thunder missing out on the Chinese and Russian markets where Ragnarok had performed well.
When the two Thor movies are compared side by side, it becomes clear that Love and Thunder actually grossed slightly more than Ragnarok in many locations, including the US, UK, France, Germany, Spain, Australia, New Zealand, and many more.
Furthermore, Love and Thunder generated $140 million in revenue from home entertainment and $160 million from television and streaming deals, bringing the total revenue generated from the film to $650 million.
Despite the initial backlash, it turns out that Thor: Love and Thunder was far from a flop. In fact, the film generated an estimated $103 million profit after taking into account production costs, print and ads, video costs, residuals, interest and overheads, and participation.
This profit is similar to that of the 2022 horror hit Smile, which turned over $101 million despite generating far less revenue than Love and Thunder.
So why did many people label Love and Thunder as a flop? One reason was its low audience score, which was the second lowest in the history of the MCU. Additionally, the box office performance of Love and Thunder fell short of other recent hits like Spider-Man: No Way Home and Doctor Strange in the Multiverse of Madness.
However, the data clearly shows that Love and Thunder was a box office success, and its resultant profit is unlikely to leave Disney wanting to abandon the Thor franchise or director Taika Waititi anytime soon. Although there has been little talk of Thor 5 for now, Waititi is still working on his own Star Wars movie under Lucasfilm.
In conclusion, Thor: Love and Thunder’s box office performance was far from a flop, and the film’s success shows that audiences are still invested in the MCU and the Thor franchise. Despite the initial backlash, the film has proven to be a financial success, and it will likely continue to be a staple of the MCU for years to come.
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