With its streaming debut on Disney+ and Hulu, Echo attracts a sizable audience.

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Echo is a huge success on streaming services, generating a lot of interest at first for both Disney+ and Hulu. On Tuesday, all five episodes of Echo were published simultaneously on both Disney+ and Hulu. Although precise audience figures are yet unknown, Per notes that Echo launched on both of its streaming channels at the top of the rankings. Unlike prior MCU-set series, all of the seasons’ episodes were published at once for the first time with this release, giving viewers the chance to binge-watch Echo from beginning to end. Additionally, it marked the debut of a Marvel series on Hulu in addition to Disney+. It appears that giving the show a second streaming home just required controlling a another platform in addition to Disney+.

Marvel Studios has also used Echo as a type of test project. This is the debut release under the new “Marvel Spotlight” label, which aims to highlight character-driven, more realistic storylines instead of the high-budget spectacles of the MCU films. Echo is the first MCU series to receive a TV-MA classification, indicating that it was also produced with older audiences in mind. It won’t be the last either, as the rating and tone of Daredevil: Born Again are anticipated to be comparable. Despite the mixed reviews for Echo and its 72% rating on Rotten Tomatoes, Disney and Marvel Studios must be happy with the audience.

As a spinoff of Hawkeye, Echo starred Alaqua Cox as Maya Lopez, alias Echo, and featured the return of Vincent D’Onofrio as Kingpin. The show picks up some months after Maya had abandoned Kingpin after suffering a severe injury. It follows Maya as she comes to grips with her past as Wilson Fisk’s organisation pursues her. In addition to Charlie Cox and Vincent D’Onofrio, the show also stars Chaske Spencer, Tantoo Cardinal, Devery Jacobs, Zahn McClarnon, Cody Lightning, and Graham Greene. Charlie Cox’s Daredevil makes a brief appearance in the series. One of the things I found most intriguing about the character when we first started working on the project, I believe, was that she was a villain. Sydney Freeland, the director, told GMA what intrigued her to the idea, calling it “grittier” than previous MCU storylines. Upon having chats with Marvel, the attitude was ‘Let’s see how far we can push the envelope.’